Blog

WhatsApp Business API, made clear.

No-fluff guides to sending WhatsApp at scale — the 24-hour window, templates, pricing, compliance and code. Written by the team that builds the gateway.

Pricing

How WhatsApp Business API pricing works in 2026

WhatsApp API pricing has two parts: Meta's per-message charges — changing on 1 October 2026 — and your provider's software fee. How each works.

2 July 2026 · 6 min read

Guides

WhatsApp message templates: writing and approval

Template messages are how you reach customers outside the 24-hour window. What the categories mean, how Meta reviews templates, and why they get rejected.

2 July 2026 · 7 min read

Guides

The WhatsApp 24-hour messaging window, explained

WhatsApp allows free-form messages only within 24 hours of a customer’s last message. How the customer service window works, and how to send outside it.

2 July 2026 · 6 min read

Guides

What is the WhatsApp Business API? A plain guide

The WhatsApp Business API lets companies send and receive WhatsApp messages from their own software. How it works, who it is for, and how to start.

2 July 2026 · 6 min read

Developers

How to send WhatsApp messages from code

A developer’s guide to sending WhatsApp messages from your own code: the request, auth, safe retries, the 24-hour window, and reading delivery status.

2 July 2026 · 6 min read

Guides

WhatsApp Business app vs API: the difference

The WhatsApp Business app and the WhatsApp Business API solve different problems. A clear comparison so you can pick the right one for your business.

2 July 2026 · 5 min read

Guides

WhatsApp On-Premises API is retired: use Cloud API

Meta's self-hosted WhatsApp On-Premises API expired on 23 October 2025. What that means, and what moving to the hosted Cloud API involves.

2 July 2026 · 4 min read

Guides

WhatsApp broadcasts: rules, limits and good habits

How to send WhatsApp broadcasts the right way — templates, opt-in, quality rating and Meta’s messaging limits — so your number stays healthy.

2 July 2026 · 7 min read

Compliance

WhatsApp opt-in and opt-out: a compliance guide

Meta requires opt-in before you message customers and prompt opt-out when they ask to stop. How to collect consent, honour it, and protect your number.

2 July 2026 · 6 min read

Guides

Why you should own your WhatsApp Business number

Some providers put you on their number or Meta account. Why owning your WhatsApp Business account matters — for control, trust and freedom to move.

2 July 2026 · 4 min read

Developers

WhatsApp delivery statuses and webhooks, explained

Sent, delivered, read, failed — what each WhatsApp status means, how webhooks deliver them, and how to consume messages and status updates reliably.

2 July 2026 · 6 min read

Use cases

12 WhatsApp templates for ecommerce order updates

Ready-to-adapt WhatsApp template examples for online stores — order confirmation, shipping, delivery, abandoned cart, review requests and more.

2 July 2026 · 6 min read